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Companies in the technology and media industries have more data than they know what to do with, and therein lies the challenge. There’s treasure to be mined, but too often it goes unfound. Their CFOs are especially focused on uncovering insights from data in order to better manage finances, retain customers, and create new revenue.
Eric Noren, a managing director of communications, media, and technology at Accenture, joined me on the Workday Podcast to discuss the changing role of CFOs in these industries, why data makes a difference, and what skills they should look for to help uncover data insights.