Hotels Use Case
See how hotels can use Workday Prism Analytics.
Answer key questions by blending property, guest, loyalty, POS, campaign, Workday data, and much more in your own data hub for finance and HR.
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Questions you can answer.
- How many rooms are occupied across each of our properties?
- What is the impact of pricing, awards, promotions, and external events on occupancy?
- How successful is each of our hotels at filling rooms by type, market, submarket, segment, brand, and period?
- What is the overall financial performance of our properties?
- Are we pricing correctly across each property?
- p是什么ercent of online revenue coming in directly vs. from expensive third-party channels and travel agents?
Data sources you can ingest.
- Property management system
- Loyalty system
- Campaign performance system
- External benchmarking system
- CRM/PMS guest management system
- External survey system
- F&B point of sale
- Leisure/events system
- Loyalty system
- Vendor management system
Blended metrics you can generate.
- Available rooms and bookings by property
- 平均occupancy rates by property
- Occupancy rates by rate changes, awards, events, and campaigns
- Staffing required to support occupancy
- Inventory required to support occupancy
- 收入、费用和利润的入住率
- Scheduled and available employees
- RevPar & RevPar Yield Index, total available rooms, and bookings vs. competitors
- Revenue, expense, profit, and inventory vs. competitors
- 平均daily rate and occupancy rates, vs. competitors
- 平均rate index, total RevPar, and total available rooms by property vs. competitors
- Occupancy rate, rates, revenue, expense, profit, bookings, and loyalty performance, restaurant/leisure/event pricing by property, brand, market, submarket, and region vs. competitors
- Direct revenue ratio
- Revenue, expense, profit, impressions, and conversions per campaign/promotion by channel, booking, and property
- Marketing cost per booking by channel and property
- Third-party partnership renewal details
Ready to learn more?
Reach out to us or take a closer look at Workday Prism Analytics.